To check ad copy, paste your headline or description into the Character Counter for Ads and compare its length with the platform limits shown, such as Google Ads and Meta Ads. It flags text that runs over.
How to use the Character Counter for Ads
- Paste your ad text.
- Read the count against each platform’s limit.
- Trim any text that goes over.
- Copy the final version.
Worked example
A responsive search ad headline in Google Ads is limited to 30 characters, so a 34-character headline needs trimming.
Tips and common mistakes
- Limits change, so confirm against the platform’s current guidelines.
- Front-load the key message.
- Count spaces and punctuation.
Frequently asked questions
Do spaces count?
Yes, spaces count as characters.
Are the limits always current?
Platforms update them, so verify in your ad account.
Is it private?
Yes.